Descerning
When RAM faced a major model change to the 1500, they needed to breakout in a competitive marketplace with multiple unique models. Lacks collaborated with RAM to innovatively employ our finish technologies and manufacturing expertise to establish harmonious trim level stories across all decor touchpoints.
Descerning
Distinction
The award-winning RAM 1500 enhanced its design palette with an endless range of colors and 3D custom textures, using Lacks interior, exterior and wheel solutions. Each touch point and surface was precision designed to create trim-level differentiation and inspire a truly best-in-class program.
One
Lacks finish technologies make available a vast number of unique vehicle ornamentation options on both interiors and exteriors. With our industry-leading innovations at the helm, the world of elegant, unique and durable finish technologies is yours to design from across the entire vehicle.
Proven on over 40 million components. Lacks finish technologies can take whatever comes down the road—or off it.
XPOSE® Wheel Inserts with Bright Chrome Finish
XPOSE® Wheel Inserts in Semi-Bright Chrome with High-Definition Tessera® Textured Finish Technology
Chromtec® Full Composite Wheel Surface with High-Gloss Chrome with Weight-Reduction Benefits
Chromtec® Full Composite Wheel Surface with High-Gloss Chrome with Weight-Reduction Benefits
One beautiful layout was made into several distinct models with the introduction of new colors, textures and finish technologies to achieve unique trim level themes. Differentiation is turnkey because every finish we offer is designed to work with any component you need.
Resolving Complexity
Reduce part complexity without sacrificing design details, addressing packaging requirements, reducing assembly costs, and decreasing field issues and BSRs.
Trim Level Management
Lacks wheel solutions decouple design from engineering requirements allowing for increased design variation and a shortened life cycle.
Precision Decoration
Custom 3D details were added to individual trim components to highlight each model's story.
Partnerships
Working in close partnership with the FCA RAM team allowed Lacks to employ our Chromtec®, XPOSE® and eVolve® technologies to achieve the desired weight reductions and optimize aerodynamic benefits while realizing the dimensions and styling cues FCA designers were looking for. With Lacks full composite, insert, and aerodynamic wheel trim system options, a full spectrum of design, trim level and life cycle variations are possible.
Drive You
Lacks is continually innovating to help our partners balance their performance needs with their styling aspirations. We manufacture solutions to enable both. From aerodynamic solutions to light-weighting capabilities, success is when every finish impresses and inspires.
