2019 Ram Program

If Distinction is Your Motivation, Innovation is Your Means

How the RAM 1500 became the award-winning RAM 1500 with Lacks finish technologies

To achieve design distinction, every touch point and surface must impress and inspire. Our innovative surface technologies like Spinelle™, Selective Spinelle™ and Tessera®—seen here in the 2018 Wards 10 Best Interiors winning RAM 1500—provide an endless range of colors and 3-D custom textures to enhance your design palette. The success of the RAM 1500 both critically and in public reception is the most recent example of our stance on partnership: collaboration breeds innovation.

Lacks Exterior Trim: Laramie Bright Chrome
Laramie®
Bright Chrome
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Lacks Exterior Trim: Laramie Bright Chrome

Lacks Exterior Trim: Longhorn Bright Chrome
Laramie Longhorn®
Bright Chrome
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Lacks Exterior Trim: Longhorn Bright Chrome

Lacks Exterior Trim: Limited Bright Chrome
Limited
Bright Chrome, Iridium Chrome, Black Onyx Chrome Spinelle™
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Lacks Exterior Trim: Limited Bright Chrome

Lacks Exterior Trim: Rebel Molded in Black
Rebel®
Mold-in-Color Black
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Lacks Exterior Trim: Rebel Molded in Black

Exterior Trim

Strong in Exterior Choices

Lacks finish technologies make available a vast number of unique vehicle ornamentation options and, therefore, opportunities for originality and differentiation. With our industry-leading electroplating, Spinelle™, Selective Spinelle™ and Tessera® innovations at the helm, the world of elegant, unique and durable exterior finish technologies is yours to design from.

Efficient aerodynamics  //  Field-proven durability  //  Turnkey differentiation

Exterior Trim Systems

Lacks Interior Trim: Bighorn Interior
Big Horn®
Satin Chrome
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Lacks Interior Trim: Bighorn Interior

Lacks Exterior Trim: Rebel Interior
Rebel®
Dark Ruby Red Satin Spinelle™ with Tessera® Textured Finish Technology
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Lacks Exterior Trim: Rebel Interior

Lacks Interior Trim: Limited Interior
Limited
Black Onyx Chrome Spinelle™ with Tessera® Textured Finish Technology
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Lacks Interior Trim: Limited Interior

Lacks Interior Trim: Longhorn Interior
Laramie Longhorn®
Warm Chrome Satin with Tessera® Textured Finish Technology
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Lacks Interior Trim: Longhorn Interior

Interior Trim

One Interior, Endless Variations

The same, yet different—it’s the winning approach RAM took to designing the inside of their all new pickup. One beautiful layout was made into several very distinct, very different models with the introduction of new colors, textures and finish technologies to achieve a trim level theme. Differentiation is turnkey because every component we make is designed to work with every finish type we offer.

Precision 3-D textures  //  Trim level differentiation  //  Fewer field issues and BSRs

Interior Trim Systems

Lacks Wheel Trim Systems: Bighorn Wheel
Big Horn®
Xpose® Wheel Inserts with High-Gloss Chrome
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Lacks Wheel Trim Systems: Bighorn Wheel

Lacks Wheel Trim Systems: Rebel Wheel
Rebel®
Xpose® Wheel Inserts in Semi-Bright Chrome over High-Definition Brushed Tessera® Textured Finish Technology
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Lacks Wheel Trim Systems: Rebel Wheel

Lacks Wheel Trim Systems: Limited Wheel
Limited
Chromtec® Full Composite Wheel Surface with Black Onyx Chrome Spinelle™ and Tessera® Textured Finish Technology (Concept Finish)
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Lacks Wheel Trim Systems: Limited Wheel

Lacks Wheel Trim Systems: Longhorn Wheel
Laramie Longhorn®
Chromtec® Full Composite Wheel Surface with High-Gloss Chrome
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Lacks Wheel Trim Systems: Longhorn Wheel

Wheel Trim Systems

Designed Different

Wheel styling is a key differentiator amongst trim levels and another execution where RAM utilized Lacks range of design capabilities. With Lacks full composite, insert, and aerodynamic wheel trim system options, a full spectrum of design, trim level and life cycle variations are possible. Our finish technologies are designed to work seamlessly and interchangeably with each other—in our wheel trim systems, and in all the automotive components we design.

Weight savings  //  Life cycle management  //  Precision design attributes

Wheel Trim Systems